Cookie Policy

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work efficiently and provide information to website owners about how visitors use their sites.

This Cookie Policy explains how Serene Peak Sdn Bhd ("we," "our," or "us") uses cookies and similar technologies on our website serene-peak.com ("Website").

2. Types of Cookies We Use

2.1 Essential Cookies

These cookies are necessary for the website to function properly and cannot be disabled. They include:

• Session cookies: Enable you to navigate the website and use its features
• Security cookies: Protect against security threats and fraud
• Cookie consent cookies: Remember your cookie preferences
• Load balancing cookies: Ensure proper website performance

2.2 Performance and Analytics Cookies

These cookies help us understand how visitors interact with our website:

• Google Analytics: Tracks website usage, visitor behavior, and traffic sources
• Performance monitoring: Identifies technical issues and page load times
• Heat mapping: Shows how users interact with page elements
• A/B testing: Helps us optimize website content and functionality

2.3 Functional Cookies

These cookies enhance your website experience by remembering your preferences:

• Language preferences: Remember your chosen language settings
• Form data: Save information you've entered in forms
• Customization settings: Remember your display preferences
• Region settings: Provide location-relevant content

2.4 Marketing and Advertising Cookies

These cookies are used to deliver relevant advertisements and track campaign effectiveness:

• Advertising cookies: Track ad impressions and clicks
• Social media cookies: Enable social sharing and track social media interactions
• Retargeting cookies: Show relevant ads on other websites
• Campaign tracking: Measure marketing campaign effectiveness

3. Third-Party Cookies

Our website may include content from third-party services that set their own cookies:

3.1 Google Services

• Google Analytics: Website analytics and reporting
• Google Ads: Advertising and conversion tracking
• Google Fonts: Web font delivery
• reCAPTCHA: Spam and bot protection

3.2 Social Media Platforms

• Facebook: Social sharing and Facebook Pixel tracking
• LinkedIn: Professional networking and B2B advertising
• Twitter: Social sharing and engagement tracking

3.3 Other Third-Party Services

• Email marketing platforms: Newsletter and communication tracking
• Customer support tools: Live chat and support ticket systems
• CDN services: Content delivery and performance optimization

4. How Long Do Cookies Last?

4.1 Session Cookies

These cookies are temporary and are deleted when you close your browser.

4.2 Persistent Cookies

These cookies remain on your device for a set period or until you delete them:

• Short-term (1-30 days): Functional and preference cookies
• Medium-term (1-12 months): Analytics and performance cookies
• Long-term (1-2 years): Marketing and advertising cookies

5. Managing Your Cookie Preferences

5.1 Cookie Management Tool

You can manage your cookie preferences using our cookie management tool, which appears when you first visit our website. You can:

• Accept all cookies
• Accept only necessary cookies
• Customize your preferences by cookie category
• Change your preferences at any time

5.2 Browser Settings

You can also control cookies through your browser settings:

• Chrome: Settings > Privacy and Security > Cookies and other site data
• Firefox: Options > Privacy & Security > Cookies and Site Data
• Safari: Preferences > Privacy > Cookies and website data
• Edge: Settings > Cookies and site permissions

5.3 Third-Party Opt-Out Tools

You can opt out of certain third-party cookies using these tools:

• Google Analytics: Google Analytics Opt-out Browser Add-on
• Google Ads: Google Ads Settings
• Facebook: Facebook Ad Preferences
• Industry opt-outs: Digital Advertising Alliance opt-out tools

6. Impact of Disabling Cookies

Disabling certain cookies may affect your website experience:

• Essential cookies: Website may not function properly
• Performance cookies: We cannot improve website performance
• Functional cookies: You may need to re-enter preferences
• Marketing cookies: Ads may be less relevant to your interests

7. Mobile Devices and Apps

Mobile devices and applications may use similar technologies:

• Mobile browser cookies: Similar to desktop browser cookies
• Device identifiers: Unique identifiers for mobile advertising
• App analytics: Usage tracking within mobile applications
• Push notifications: Delivery of relevant updates and offers

8. Data Protection and Privacy

Cookie data is handled in accordance with:

• Our Privacy Policy
• Malaysia's Personal Data Protection Act 2010 (PDPA)
• International data protection standards
• Industry best practices for data security

9. Updates to This Cookie Policy

We may update this Cookie Policy to reflect:

• Changes in our cookie usage
• New legal requirements
• Updates to third-party services
• Improvements to our website functionality

We will notify you of significant changes by posting the updated policy on our website and updating the "Last updated" date.

10. Legal Basis for Using Cookies

We use cookies based on:

• Legitimate interests: For essential website functionality and security
• Consent: For analytics, marketing, and non-essential cookies
• Contract performance: To provide requested services
• Legal compliance: To meet regulatory requirements

11. Cookie Security

We implement security measures to protect cookie data:

• Secure transmission protocols (HTTPS)
• Regular security assessments
• Access controls and monitoring
• Compliance with security standards

12. Contact Information

If you have questions about our use of cookies, please contact us:

13. Useful Resources

For more information about cookies and online privacy:

• All About Cookies: www.allaboutcookies.org
• Your Online Choices: www.youronlinechoices.com
• Malaysian PDPA: www.pdp.gov.my
• ICO Cookie Guide: ico.org.uk/for-organisations/guide-to-pecr/cookies